Create a checkout flow that converts: 5 expert tips from Obvi's Ronak Shah

Want to boost your online sales? Start by making your checkout better.

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We asked Ronak Shah for his best checkout optimization tips. Ron is the CEO of Obvi – a health supplement brand that generates $10K+ monthly profits with AfterSell.

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We'll look at everything from good branding to smart upselling offers. These tips will help you turn your checkout into a powerful sales tool. Whether you're new to selling online or want to grow your business, you'll learn how to make your checkout stand out during BFCM. It's the perfect time for upselling opportunities!

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Let's dive into the secrets of a checkout that converts.

1. Checkout branding: create a seamless brand experience

Your checkout page isn't just where people pay for their products. It's a key part of your brand story. A branded checkout can boost trust and sales. Your checkout should feel like part of your store. When customers see your brand, they trust the buying process more. As a result, they're more likely to return and buy additional products.

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AfterSell's checkout editor helps you make your checkout match your brand. You can change colors, add your logo, and more. This makes customers feel at home when they buy your products.

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Obvi's approach to checkout branding has yielded impressive results:

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• 10-25% increase in conversion rates
• 5-7% increased AOV
• Improved customer feedback on the overall shopping experience

A branded checkout doesn't just look good – it works better. Customers feel safer when they see our colors and logo right up to when they buy. All product recommendations match your brand and convert better too.

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"The checkout process can make or break customer trust; a well-branded experience reassures buyers, encouraging loyalty and seamless conversions."

2. Reduce cart abandonment: keep it simple, avoid clutter

When it comes to optimizing your checkout process, simplicity is key. Focus on essentials and minimize unnecessary steps. This will help significantly reduce cart abandonment rates while improving the customer experience.

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Ron from Obvi emphasizes the importance of strategic planning.

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"We believe that this Black Friday is gonna be the wonkiest one yet because we have Prime Day less than a month before. We also have the election season. There are so many external factors going on."

To address these challenges, Obvi is taking a strategic approach:

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"We're actually running our Black Friday for the entire month – November 1-29. We're launching limited time products for each week. We’ve got 500 units of four products, and we're going launch one each week."

This way, Obvi won't put all their eggs in one basket. This reduces the risk of cart abandonment due to overwhelming competition during peak days.

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To further reduce complexity, Ron suggests:

"Really study what people are actually spending and doing so you can make an offer around that. This is your secret to a successful upsell."

This data-driven approach allows you to tailor your checkout experience to your customers' actual behavior. Rather than blindly trying various upselling techniques, you can provide relevant product recommendations. This will minimize friction and maximize your conversions.

3. Boost conversions with incentives

Offering the complementary products and deals can really boost your sales. Free shipping is a great way to get customers to buy. But you need to balance these offers to stay profitable and create happy customers at the same time.

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"Don't forget about free shipping. Show it in three or four places on your website. And if someone earns it, let them know!"

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To make free shipping work for you, Ron suggests setting the right price levels.

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"We offer free shipping at $65 and up. That's perfect for two items."

This makes customers add additional items to their cart, increasing sales while keeping profits up.

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For Black Friday Cyber Monday (BFCM), Obvi is doing even more.

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"We're having our biggest sale ever. We're giving big discounts and three free gifts. We've set the prices so you only need to add one more item to get to the next level. We have $70, $90, and $110 levels on the gift bar. We're giving a tote bag, a pill case, and a water bottle as three different gifts at different price levels."

By carefully planning these deals, you can boost sales revenue while still making a good profit. The key is to find the sweet spot to delight your customers without losing money.

4. Add credibility: UGC, testimonials, and trust badges

Social proof is really important at checkout. It helps customers feel good about buying from you. You can use things like customer reviews, photos, and trust badges.

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"We put reviews about weight loss on our checkout page. That's what most of our customers care about."

Obvi uses trust badges to show customers they can trust the brand. They have badges that say:

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• Made in the USA
• 90-day money-back guarantee
• High-quality ingredients

These badges help customers feel safe buying from Obvi, especially if it's an initial purchase.

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For BFCM, Obvi changes some of their trust badges. Ron explains:

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"We'll add badges that say 'Best offer of the year' and 'Best value.' This simple upselling technique reminds people they're getting a great deal."

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Obvi also updates their reviews for BFCM.

"We'll show reviews that say things like: 'I started using Obvi last November, and by summer I lost X pounds.' This helps people see what they could achieve by next year – the real benefits of our higher-end products."

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By using social proof, you can make customers feel more confident about buying from you. This can help you sell more complementary items during busy times like BFCM.

5. Open up new revenue streams

Network Offers are a new way to make money after a sale. Team Obvi felt unsure about them at first. But, after trying them for five months, they realized they were an easy way to boost profits.

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Here's how they work:

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1. A customer buys something from Obvi
2. On the Thank you page, they see offers from big companies like Hulu or Disney
3. If the customer accepts the offer, Obvi gets paid

Obvi makes about 50 cents more per sale this way.

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“It’s probably the single easiest profit contribution margin addition that we've had to date."

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Some more good things about the Network Offers:

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• No customer complaints
• It can make Obvi look good by showing offers from big brands
• It's easy extra money

"We've had zero complaints about it. We've only heard good things about it. I think it actually elevates our brand in the eyes of our customer base.”

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Conclusion: key takeaways for BFCM success

Ron from Obvi shared some great upselling techniques and tips for BFCM:

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1. Run your sale for the whole month of November
2. Launch limited products, versions and options each week to keep things exciting
3. Offer steep discounts and free gifts at different price tiers
4. Change your checkout page to fit the BFCM season
5. Update testimonials to show results from last year's BFCM buyers
6. Add trust badges that say "Best offer of the year"
7. Add additional revenue streams through Network Offers

Remember – this BFCM might be different because of the election and other factors. Spread out your efforts to maximize this exciting time. Upselling is your secret weapon.

Don't forget to use AfterSell's features to boost your sales:

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• Use the rewards bar to encourage bigger and additional purchases
• Add trust badges and testimonials to build confidence
• Set up upsells to increase your average order value
• Try Network Offers on your thank you page for extra profit

Every little change can help increase your sales. Even a 6-10% conversion boost can make a big difference to your bottom line.

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We hope you'll try some of these ideas in your store. Keep an eye out for more AfterSell Upsell Academy sessions to learn even more ways to grow your business. Good luck with your BFCM sales!

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