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5 ways to turn every transaction into profit: harness the power of Network Offers

November 4, 2024

CRO
Growth
Marketing
5 ways to turn every transaction into profit: harness the power of Network Offers

We’re coming to the end of 2024. How did it go for you? If you’re like most ecommerce merchants, you’ve experienced:

  • Unstable economy and inflation causing lower profit margins
  • Fierce competition taking away your piece of the pie
  • Sensitive buyers becoming highly sensitive to irrelevant offers

“Retailers are feeling the burn, with 79% of American retailers feeling the effects of inflation in the past six months.”

Michael Keenan for Shopify

We’re not trying to scare you. Rather, we want to help you grow despite these challenges.

To thrive in this environment, you need to find innovative ways to stand out and maximize profits.

We’ve seen some merchants win big though underutilized opportunities in ecommerce. We want to help you do the same. Keep reading to find out more!

Your key to growth: innovation, profit, and a way to stand out

Your goals are clear:

  • Stand out
  • Grow your business
  • Boost profits

But how do you actually make that happen?

First, you need to innovate and experiment. Maybe you’ve tried the usual tactics – discounts, email campaigns, social media ads, etc. So did everyone else. 

Now, it’s time to explore new ways to increase revenue.

Your customers are more selective than ever. To stay ahead, you need to stand out with offers that actually matter to them. It’s not just about pushing more products; it’s about showing value.

“91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.”

Kelly Coffed, Accenture

Your solution: Network Offers

You can add relevant offers to your customers and boost your bottom line at the same time. It’s all possible through Network Offers.

Network Offers is a simple yet effective way to monetize your confirmation page. You can turn a traditionally “dead” space into a profit generator. Relevant offers from premium brands help you do just that. They also keep customers engaged without overwhelming them.

Common concerns

By now, you’ve tried lots of tactics. Some of them worked, and some didn’t. Maybe some even disrupted your flow and made your customers unhappy. It’s natural to feel resistant.

You’re also strapped for time. The year is ending, and you have a million things to wrap up. The last thing you want is yet another item on your to-do list.

We get all that – that’s how many of our clients initially felt. Here’s what Rob Perry shared during one of the interviews. 

“Out of the gate, I was very skeptical [about Network Offers.] I could see this going one of two ways:
1. This becomes a detriment to the brand in the perception of the consumer
2. If they associate you with some of these bigger brands, it can be extremely beneficial
I’m a big believer in this now.”

Rob Perry, Noble47

Let’s explore how you can benefit from Network Offers and finish the year strong.

5 ways Network Offers can boost your profits

Network Offers are personalized suggestions for your users. When they see the order confirmation page, they'll also get a highly relevant offer from one of our partners – Disney, Hulu, Apple, etc.

If they accept the offer from your confirmation page, you get paid! The network partner gets a new customer, and the customer gets a personalized offer. In other words, they get more value, you'll get more profits, and the partner acquires a customer. Win-win-win!

Here are five ways Network Offers can benefit you.

1. Get a new revenue stream

Most merchants treat the thank you page as transactional. It’s simply a necessary confirmation page that summarizes the order. But it can be so much more.

The fact that very few merchants use the thank you page as a revenue stream presents an untapped opportunity. It’s your chance to monetize a vastly underutilized part of the customer experience. 

“At Obvi, our thank you page isn’t just a polite note to the customer. It’s a revenue generator. So far, we’ve added an extra $0.45 in pure profit per transaction. As a high-volume seller, that translates to an extra five figures to our bottom line.”

Ron Shah, Obvi

Obvi using Network Offers from AfterSell
Obvi using Network Offers from AfterSell

Some of our customers even call Network Offers “free money.” And there are even more benefits.

2. Build your brand

Our network includes over 400 premium brands like Apple, Hulu, Disney, and HelloFresh.

Network Offers partners
Network Offers partners

Your brand grows by association when your store features offers from these companies. Suddenly, your customers perceive your brand as comparable to these industry giants!

You also get to maintain control over your brand experience. Block competitor offers to ensure that your customers get only relevant non-duplicative promotions. Protect your brand integrity and create a consistent and trusted customer journey.

Splash Wines customized their Network Offers to blend naturally with their store. This kept the experience seamless and non-disruptive. They saw $49,000+ additional profit per 100,000 transactions.

3. Rely on AI

You won’t have to worry about showcasing the “wrong” offer. Our proprietary AI will personalize each offer for each shopper.

Network Offers' AI optimizes every offer in real time, using data from 200 million annual transactions. This makes sure every promotion is relevant and drives quick conversions. In other words, AI will analyze every customers’ likes, tastes and preferences and showcase an offer they can’t refuse.

Our AI doesn’t just personalize. It also mitigates your risks. It will optimize offer placements to avoid costly mistakes. Every offer is tailored and matches customer preferences. No irrelevant targeting! This ensures consistent ROI and a predictable and scalable growth path.

4. Set up quickly with no interruptions

No one wants a tool that disrupts their workflow, breaks their setup and doesn’t play well with others. Rest assured, Network Offers aren’t that.

You can start using Network Offers in just 5 minutes – no coding required. Our setup is simple and risk-free.

Network Offers won’t break anything in your store. They seamlessly integrate with your current tech stack and enhance your store.

5. Put your customers first

We’re “customer-first,” and we build our products with this mindset. Network Offers are the prime example of our customer commitment. Your customers will get value from these premium offers while you get more profits.

Our personalization engine delivers natural and non-disruptive offers that leave customers satisfied.

Our non-intrusive design and tailored offers ensure that customers remain loyal. We’re not just saying this – we tested it!

Jones Road Beauty implemented a 100+ day retention holdout test with a 0% impact on customer retention. 

Jones Road Beauty using Network Offers

In addition, all our customers received less than 1% negative customer feedback rate across 1B+ transactions.

Results from our customers

It’s easy to make promises, but numbers speak louder than words. Here are just some of our customers' results.

  • Average a 16% engagement rate – way above typical click-based advertising
    • Personalized offers perform 50x better than traditional ads
  • Customers are 7x more likely to engage with confirmation page offers than banner ads
  • Brands are seeing up to $70k in profit added to their bottom line monthly
  • Obvi generated around $0.50 in incremental profit per transaction
    • That's +$50k per 100,000 orders
    • 0% impact on retention – no negative customer perception
    • 5-minute setup
  • Blendjet pushed Network Offers live in a couple of clicks
    • Immediately leveraged machine learning to personalize and recommend relevant offers to each customer
    • Saw $462,000 in additional profit per 1 million transactions
  • SplashWines generated $49,000 in profit per 100k transactions with a 15% conversion rate
  • Jones Road Beauty generated a $56,000 pure profit

“Earlier this year, we went live with Network Offers on our confirmation page, and it's been amazing. With no set-up time or costs, we're able to show post-purchase offers from established blue-chip companies and makeup to 45 cents pure profit per order the minute we turn it on – and it's 100% free profit, without any additional lift from our team"

Cody Plofker, Jones Road Beauty

Network Offers examples featuring Disney+ and Harry's

Set up a new revenue stream and close off 2024 strong

It’s not too late to add five figures to our bottom line this year. If you can spend 5 minutes setting up Network Offers, you can finish 2024 stronger than any competitor.

Try Network Offers today!

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