BlendJet launches Rokt Thanks (previously Network Offers) and generates $462K+ additional profit

Founded in 2017, BlendJet’s titular portable blender pioneered the category and propelled the company on its mission to make the healthy choice the most convenient choice for all. Building on the success of the first BlendJet, the BlendJet 2 made further product improvements and cemented BlendJet as the portable blender to beat.

BlendJet, the #1 selling direct-to-consumer blender brand, used a popular Shopify app to promote products from other stores on its confirmation page. But they weren’t satisfied with the random products shown, the lack of optimization, or the results.

They saw an opportunity for improvement by moving to Rokt Thanks (previously Network Offers) due to its compelling offers from market-leading brands, highly optimized CPMs, and the opportunity to generate far more revenue.

With Rokt Thanks (previously Network Offers), BlendJet was able to:

• Create a new source of revenue with no upfront cost and reinvest the capital into their growth marketing campaigns, significantly outperforming the volume of sales from their old solution
• Optimize the transaction for every customer, displaying highly relevant offers from premium advertisers only
• Launch easily within minutes directly within Shopify checkout, thanks to Aftersell's seamless integration

After going live with Rokt Thanks (previously Network Offers), BlendJet began generating $462k in pure profit and an additional $398.59 per every 1000 transactions. Even better, their customers loved the offers they were being given. The 16% engagement rate that BlendJet drives with their Rokt Thanks (previously Network Offers) placement is a testament to both the compelling offers available and the excellent machine learning targeting.