How Fresh Chile Co. boosted upsell revenue by 60% just in time for BFCM

Fresh Chile Co. began as a family tradition of gifting homemade sauce. Since then, it has grown into The Fresh Chile Company – a thriving Las Cruces, New Mexico business. Founded by the McMillan family, the company is renowned for its one-of-a-kind sauces made with fresh hatch red chile. It’s harvested during a limited 30-day window each year. Today, Fresh Chile Co. delights customers nationwide with unique products like red and green chile blends, hatch chile ketchup, and freeze-dried chile. Fresh Chile Co. brings the bold flavors of hatch chile to kitchens nationwide.

Fresh Chile Co. had one primary goal – boost membership subscriptions and do it fast. The team wanted to capitalize on post-purchase opportunities to grow their subscription base, but they only had a single day turnaround time. Before implementing Aftersell, membership sales were only available on the membership landing page, limiting their upsell opportunities and revenue potential.

Fresh Chile Co. partnered with Aftersell through an introduction from James Dohm at Rivo. This happened just one day before BFCM. Despite the tight deadline, the Aftersell team delivered a seamless setup, including custom development work to meet Fresh Chile Co.’s unique needs.

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But the success didn’t stop there. Aftersell continued to provide expert recommendations to optimize Fresh Chile Co.’s funnels, leading to:

• Multi-step upsell and downsell flows that outperformed the original membership offer by 179%
• An “all customer” upsell funnel, ensuring non-membership customers also received relevant upsell opportunities
• The addition of Rokt Thanks (previously Network Offers), which became an unexpected source of pure profit with every order
• Integrating Upcart (by Aftersell), which added over $30K a month in incentivized upsell and membership revenue

"Our partnership with Aftersell transformed the way we approach upselling. Their team’s rapid execution and expert recommendations helped us unlock new revenue streams, enhance customer experience, and exceed our goals in record time.”

Chris Lang, CMO/Partner, Fresh Chile Co.

After implementing Aftersell, Fresh Chile Co. achieved:

• 60% increase in upsell revenue
• $0.25c in additional profit per order with Rokt Thanks (previously Network Offers)
• 30k/mo in additional upsell revenue with Upcart

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