How Upcart and Abra Helped Good Protein Increase Their Conversions by 35%

Good Protein's mission is to make wellness more accessible by offering all-natural, functional superfood blends that are not only good for you, but also taste great. Good Protein wants their customers to enjoy making healthy choices, without having to compromise on flavor.

Before discovering AfterSell, UpCart, and Abra, Good Protein had great products that were converting, but they were looking for a way to improve product discovery and boost AOV without overwhelming the customer. Most upsell apps they tried weren’t able to translate properly, which created a poor experience for their French speaking customers. On top of that, they needed to target the right people with the right offers, but generic discount codes weren’t cutting it. They were leaving money on the table, especially at crucial points like post-purchase.

Enter the dream team: AfterSell, UpCart, and Abra! On the pre-purchase side, Abra took things up a notch by creating personalized, discounted landing pages tailored to different customer segments, making it easy to create a persistent discount experience that increased conversion. This led customers directly to their custom UpCart shopping cart - with personalized upsells and a rewards bar to incentivize them - naturally flowing into their checkout with personalized, discounted upsells. Good Protein is seeing a 35% increase in conversion for SMS campaigns, and a 20% increase on their email campaigns.

"We’ve seen great results using the upsell at checkout. It’s a simple, yet powerful tool that offers customers a relevant deal at just the right time, boosting both our AOV and customer satisfaction."

David Feldman, Head of Ecom and UX, Good Protein

With AfterSell, Good Protein unlocked an advanced post-purchase funnel that supported both English and French languages with ease. David took the post-purchase recommendations to the next level by optimizing them using A/B testing:  

"We actually know what’s working and what isn’t."

• 4.97% of total monthly revenue generated by AfterSell, Abra and UpCart combined
• $92k additional monthly revenue generated with UpCart
• 35% increase in conversion rate for SMS campaigns