"The amount of additional revenue that you're able to generate—I was just looking this up because I was curious what it would be—but pretty much a similar flow, taken right from a competitor to you guys (AfterSell) is performing 2x."
Hush is a Canadian sleep and loungewear brand offering ethically made blankets, bedding, mattresses, and more. Founded in 2017 by Lior Ohayon and Aaron Spivak, Hush quickly found success with their high-quality designed-in-Canada products.
However, as the business rapidly expanded, they needed help to keep up with the company's growth.
In 2021, Hush was acquired by Sleep Country Canada. With more resources, one key area targeted for optimization was Hush's ecommerce operations.
A significant challenge Hush aimed to solve was the need for optimization around post-purchase flows - a hugely valuable yet untapped revenue stream.
Without ongoing support and fast new feature development, the competing upsell app that Hush was using had become outdated.
Moreover, the app needed proper connectivity to Hush's broader marketing activities. Lior explains:
"We were running offers on our site but we didn’t have a team to make sure that the post purchase upsells complemented them. The fact that AfterSell is monitoring this and proactively making changes is their biggest asset.”
Without centralized data and insights, Hush struggled to align post-purchase campaigns with sitewide promotions and personalization.
Lior noted significant revenue growth being left on the table. They needed a more strategic post-purchase solution to achieve Hush's goals—not just another app to plug in.
Hush explored newer, fast-growing apps, making waves in the Shopify ecosystem to find the right post-purchase partner. They ultimately landed on AfterSell for their focused specialization on post-purchase flows.
Additionally, AfterSell's broad feature set allowed for consolidation, freeing Hush from complex integrations across multiple niche apps.
"As we address each problem, we can continue to work with you guys. We don't need to go and contact three different vendors."
Specific capabilities that attracted Hush included:
Ultimately, the deciding factor was AfterSell's consultative approach, providing tailored strategies for Hush's business versus a generic "plug-and-play" app.
"I want somebody that's an expert in that particular application to provide feedback to us and be on the ball."
Since implementing AfterSell in September 2023, Hush has seen tremendous revenue growth driven by post-purchase campaigns:
AfterSell's team has also provided immense value through hands-on optimization, support, and partnership.
As one example, Hush explains how AfterSell provides instant updates around their ever-changing promotions:
"There was a Cyber Monday promotion. And Jackie messaged us. She had already updated the flow!"
Thanks to these efforts, Hush is positioned to scale dramatically while their executive team can focus less on day-to-day operations and more on big-picture growth strategies.
In Lior’s view, the key to their success has been choosing a specialized post-purchase partner invested in their success versus a generic app.
"That's what separates you guys (AfterSell)—the knowledge."
With AfterSell proving its immense value, Hush plans to expand usage across checkout and cart over the coming months to fuel even faster growth.
Is your brand struggling to unlock more revenue from existing traffic? See how AfterSell's specialized upsell platform can fuel 2X+ gains. Schedule a demo now.
