"Adding $0.40 in incremental profit per session might not seem like a lot, but then you multiply that by the number of orders per year, and that's very significant six figures on your bottom line," – Cody Plofker, CMO of Jones Road Beauty
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Jones Road Beauty, founded by legendary makeup artist Bobbi Brown, is a trailblazer in the clean beauty industry. Launched in 2020, the brand was created in response to a growing demand for high-quality, minimalist beauty products that are as effective as they are safe. With decades of experience in the beauty industry, Bobbi Brown designed Jones Road Beauty to enhance natural beauty through clean, no-fuss products catering to all ages and skin types.
Jones Road Beauty faced multiple challenges, including lifting AOV, consolidating their tech stack, and optimizing post-purchase strategies. While various metrics like customer retention and conversion rates were important, their CMO, Cody Plofker, emphasized that gross profit per session was the most crucial metric for them. As Cody put it,
"Getting really clear on the metrics you're looking for. Gross profit per session is really the most important one."
Some big wins require taking risks, and as Cody Plofker put it, “I was very hesitant, to be honest, but [Rokt Thanks (previously Network Offers)] has added $0.40 profit per order, which, with the number of orders we’re going to do this year, is very significant.” After implementing Rokt Thanks, Jones Road Beauty generated over $50,000 in incremental profit through personalized promotions.
"We're tracking retention and repeat rates, and there's been no brand hit at all."
Cody’s initial hesitation with Rokt Thanks was around the customer experience. However, as shown by the 100+ day checkout holdout, Jones Road Beauty saw a 0% impact on retention and repeat purchase.
“As ecommerce gets harder, we have to do everything we can.”
Since installing Afterell, Jones Road Beauty has seen over $1M in revenue, and is seeing an 11k% ROI. This partnership has boosted revenue and solidified Jones Road Beauty’s confidence in Aftersell as a key driver of sustainable growth.
11,803% monthly return on investment
$56K in pure profit with Rokt Thanks (previously Network Offers)
1M+ in total Aftersell revenue
