"It's a no-brainer product to have on your website, there is a massive upside to increasing your AOV through both the swing-out cart and Post-Purchase tools with AfterSell and UpCart." – Andrew Case, MoonBrew Co-Founder
MoonBrew, the brainchild behind the strongest magnesium sleep aid, began its journey in 2021. Formerly known as NoonBrew, Co-Founders Andrew Case and Allan Shen were tired of the daily coffee grind and crafted a superfood tea that promised to alleviate those mid-afternoon slumps. As the company grew, they saw a significant demand from their customers for a sleep tea, leading to the launch of their sleep-enhancing product - MoonBrew - in October 2022. Â MoonBrew was soaring, but with great growth came even greater e-commerce challenges.
As MoonBrew’s popularity skyrocketed, so did the complexity of their online operations. MoonBrew faced the daunting task of scaling efficiently, optimizing post-purchase interactions, and creating a cart experience that converted. Initially, they used Reconvert for post-purchase interactions, but it lacked the necessary customization and A/B testing capabilities, making it difficult to enhance customer experience and drive revenue. Prior to Reconvert, they used Rebuy, which required extensive customization and did not meet their needs effectively, further complicating their efforts to streamline operations.
Enter AfterSell and UpCart, the dynamic duo that would transform MoonBrew’s e-commerce game. Recommended by a fellow entrepreneur, these Shopify apps were a game-changer.
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“AfterSell provided robust post-purchase customization and easy-to-run A/B testing, which were crucial for optimizing our upsell strategies and improving our customer experience."
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UpCart offered extensive in-app customization for their slide-out cart, including product recommendations powered by machine learning, an announcement banner with timer and discount, and integrated shipping insurance.
This consolidation allowed MoonBrew to streamline their tools into a single platform, reducing complexity and costs.
