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Pop Chart increases net profit by 12% after monetizing its confirmation page with Network Offers

7
%
conversion rate
average upsell value
12%
Increase Net Profit
Pop Chart increases net profit by 12% after monetizing its confirmation page with Network Offers
Customer
Pop Chart
Website
N/A
popchart.co
Platform
Shopify
Industry
eCommerce Home

Overview

Pop Chart is known for creating intricate infographic-style posters that visually depict various data sets, ranging from pop culture to science. Appealing to data-enthusiasts and lovers, the brand's goals and mission focus on making data fun, accessible, and beautiful through creative and detailed illustrations.

Challenge

Pop Chart, an award-winning design studio and direct-to-consumer retail brand, had been selling original artwork through its Shopify storefront for several years.

With the cost of acquiring new customers on channels like Facebook steadily increasing, Pop Chart began to explore solutions in the Shopify App Store that could counteract this pressure on its bottom line.

It needed an out-of-the-box solution that would:

  • Generate extra profit to ensure continued growth
  • Elevate its customers’ shopping experience
  • Ensure brand control

Solution

Pop Chart installed the Network Offers by AfterSell to monetize its confirmation page, a highly-engaging part of its site that had been overlooked as a source of value.

Right after each of its customers completes a purchase, they’re presented with relevant and personalized offers from leading advertisers in a native overlay placement. Every time a customer clicks ‘yes,’ Pop Chart is paid for the engagement.

Results

  • +12% Increase in net profit 
  • +7% Positive engagement rate
  • +$147 Profit per thousand orders

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