How SugarSpring Co. generated $1,800 in 24 hours with Aftersell

Sugar Spring Co. began in St. Petersburg, Florida, with a mission to make gift-giving more meaningful. What started as a family-led endeavor has grown into a popular U.S. gifting brand. Their goal is to deliver one million orders by the end of 2024 to support local charities.

With rising ad costs and over 80% of their budget going to Facebook, Sugar Spring Co. needed a higher average order value (AOV) to sustain growth. Their previous upsell tool offered limited insights, and they sought a more flexible, data-driven solution.

After transitioning to Shopify Plus in 2023, Sugar Spring Co. implemented Aftersell. In the first 24 hours, they generated $1,800 in new revenue through Aftersell’s post-purchase and thank you page upsells! They also achieved:

• Post-purchase & thank you page offers allowed seamless addition of complementary items for each order, quickly increasing AOV.
• Built-in analytics helped identify and optimize the most profitable offers.

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“The built-in analytics was a big help for us. Sometimes we saw a higher take rate but lower revenue on some products, so we could make quick decisions on which offers were truly profitable.”

Marvin Espina, co-founder, Sugar Spring

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• Network Offers drove additional revenue while enhancing credibility with trusted brand associations.

With Aftersell, Sugar Spring boosted AOV from $71 to $80. This has led to their most successful Q4 to date! They can use these additional profits to propel their growth.

• AOV increase: from $71 to $80 (12.6% growth)
• Revenue from Aftersell: Aftersell accounts for 6.3% of total revenue
• Record Q4 revenue: since adding AfterSell, they’re now exceeding Q4 totals from both 2022 and 2023