"I took a risk on AfterSell, but it ended up being a total game changer. Installing it was quick and easy. I turned it on, and sales took off almost overnight."
The Liquor Bros is a family-owned liquor company serving customers since 1993. They have 3 retail locations and launched their online shop in March 2021 to expand reach.
As an online manager, Noor single-handedly built their entire ecommerce operations and managed everything from the technology to fulfillment.
"It was incredibly tough managing our first ecommerce venture with no prior experience," admitted Noor. "I single-handedly built this website from scratch while simultaneously handling all warehouse logistics, inventory, and even order packaging across multiple states."
With 35+ years of brick-and-mortar experience, they were poised for ecommerce success. But despite their authority in the industry, customer loyalty, and competitive prices, it took a lot of work to turn previous in-store shoppers into online customers.
Even with Shopify, The Liquor Bros initially needed more customizations to maximize sales. They were unable to create a brick-and-mortar-like experience for their customers online.
Without prior experience managing online stores, Noor spent hours on operational tasks instead of growing their business further, which made it challenging to maximize online sales and revenue when starting. Their ecommerce journey could have been faster as they tried establishing processes and functionality to scale.
"I worked 16-hour days sorting orders and managing inventory across multiple warehouses. It was an operational nightmare," recalled Noor. "Our costs were high, but sales remained stagnant those first few months."
The breakthrough came unexpectedly. Shopify’s restrictions became obstacles, and Noor upgraded to Shopify Plus. She discovered AfterSell, which did what she wanted and more.
Not too long after installing AfterSell, Noor saw a jump in her sales.
"I took a risk on AfterSell, but it ended up being a total game changer," said Noor. "Installing it was quick and easy. I turned it on, and sales took off almost overnight."
Immediately after the setup, she started seeing new orders that would otherwise have been missed in the post-purchase stage. AfterSell continued to have a notable positive impact on her store’s revenue as she continued to test different variations of the offers.
The brand achieved a remarkable revenue jump in just five months of using AfterSell, generating an additional $40,000 in October ‘23 from the offers alone.
The powerful features like post-purchase offers and the thank you page pop-up presented targeted discounts and product recommendations right after checkout.
By the numbers:
Thanks to intuitive upsell and stellar customer service, The Liquor Bros found an invaluable partner in AfterSell to keep their ecommerce growth accelerating.
With outstanding upsell technology, stellar support, and proven results with AfterSell, The Liquor Bros is geared up for even faster growth in 2024.
